150: Turning The Traditional Agency Model On It’s Head To Better Serve Shopify DTC Brands
Summary: <h2>Your Business Is A Journey. Invest In Yourself Today.</h2><p>Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is <u>a new idea</u>, <u>a strategy</u>, <u>a Shopify app</u>, or <u>a marketing platform</u> to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.</p><p>In today’s episode, my guests are Eric Dyck, Director of Content Marketing and David Steele, Co-Founder & CEO of Pilothouse Digital. They're a performance paid media agency that helps Shopify DTC brands to grow and scale. It's a paradigm shift from the traditional client/agency model to more of a partnership to drive conversions and lifetime customer loyalty.</p><h2>What You Will Learn Today</h2><ul> <li>Top traffic platforms that you should be investing resources into for customer acquisition.</li> <li>Why the product details page (PDP) is not the ideal place to send new traffic.</li> <li>The 3 ways to grow your Shopify store.</li> <li>The revenue benefits of upsells, pre-sells, abandoned cart SMSs, advertorials, tripwires and more.</li> </ul><h2>Links And Resources Mentioned</h2><ul> <li><a href="https://www.pilothouse.co/" rel="noopener noreferrer" target="_blank">Pilothouse</a></li> <li> <a href="https://www.directtoconsumer.co/" rel="noopener noreferrer" target="_blank">DTC Newsletter</a> - Free, twice-weekly insights</li> <li><a href="https://www.directtoconsumer.co/podcasts" rel="noopener noreferrer" target="_blank">DTC Podcast</a></li> <li><a href="https://www.pilothouse.co/fastlane" rel="noopener noreferrer" target="_blank">30% off Pilothouse Creative</a></li> </ul><h2>Thank You For Listening</h2><p>I really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please <strong>share</strong> it using the social media buttons on this page.</p><p>I would also be so grateful if you would consider taking a minute or two to <a href="https://itunes.apple.com/ca/podcast/ecommerce-fastlane-steve-hutt-dream-build-launch-grow/id1383980232?mt=2" rel="noopener noreferrer" target="_blank">leave an honest review and rating for the show on iTunes</a>. They’re <strong>extremely</strong> helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!</p><h2>Growth Mindset?</h2><p>Listen to the eCommerce Fastlane Podcast on <a href="https://itunes.apple.com/ca/podcast/ecommerce-fastlane-steve-hutt-dream-build-launch-grow/id1383980232?mt=2" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/3NXb9XBWN81Us3suywpuUN?si=dtMA4DF8QfeUBtOH610z_A" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="http://www.stitcher.com/s?fid=185272&refid=stpr" rel="noopener noreferrer" target="_blank">Stitcher</a>, or <a href="https://ecommercefastlane.com/googleplay" rel="noopener noreferrer" target="_blank">Google Play</a>. Subscribe to the show and get notifications when new episodes are released.</p><h2>Episode Sponsor: <a href="https://ecommercefastlane.com/smsbump" rel="noopener noreferrer" target="_blank">SMSBUMP</a> </h2><h4><strong><em>Today’s episode is brought to you by SMSBump, an incredible Shopify App to boost customer retention and revenue on autopilot.</em></strong></h4><p>Yotpo SMSBump is the leading SMS marketing solution for eCommerce brands looking to build a top revenue channel. SMSBump helps you recover carts, launch targeted campaigns and engage in truly conversational commerce. SMSBump is a part of Yotpo’s eCommerce marketing platform, helping forward-thinking brands accelerate direct-to-consumer growth.</p><p>Join over 90,000 businesses that use SMSBump to build meaningful relationships with their customers and sell online.</p><p><a href="https://ecommercefastlane.com/smsbump" rel="noopener noreferrer" target="_blank">Download for FREE and set up in less than 5 minutes</a>. This is the only text marketing app you would ever need. And now as an eCommerce Fastlane listener, you get a 1-month free trial on their paid plans. </p><br><hr><p style="color:grey;font-size:0.75em;"> See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
