Summary: Are you tugging at people's heartstrings so they loosen their purse strings? 6 questions. 7 minutes. Pure insights. Episode 168: Successful business leaders tug at people's heartstrings so they loosen their purse strings. Wise words from John Livesay, The Pitch Whisperer at Better Selling Through Storytelling. Free resources from John: Text PITCH to 66866 for a free pdf of his top storytelling tips, and if you are interested in learning more about storytelling please visit his website.