The Indispensable Brand

Summary: <pre><code> &lt;p&gt;On Episode 93, we're joined by Mitch Duckler to talk about differentiating your brand in this era of sameness. Mitch has a book out called The Indispensable Brand. In this first part, we talk about the premise of his book: that brands are very much copycats these days, what's lost in the effort to measure everything, the value of brand equity, and the keys to standing out in this crazy world. It's fairly simple: what, how, why, and who.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Episode Notes&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Mitch's firm:&amp;nbsp;&lt;a href="https://www.fullsurge.com" target="_blank"&gt;FullSurge&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Mitch's book:&amp;nbsp;&lt;a href="https://www.fullsurge.com/indispensable-brand?hsCtaTracking=af45b2de-9a66-4267-aedb-1443143593e1%7C18f7ea0b-d291-4341-b2b3-3d48443387e4" target="_blank"&gt;The Indispensable Brand&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Mitch on&amp;nbsp;&lt;a href="https://www.linkedin.com/in/mitchduckler/" target="_blank"&gt;LinkedIn&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt; </code></pre>