Summary: <pre><code> <p>On Episode 105, we dig back in with David C. Baker on the subject of his new book. Anyone who’s a consultant—in advertising, marketing, you name it—is in the business of expertise. David’s new book (<a href="https://www.amazon.com/Business-Expertise-Entrepreneurial-Experts-Convert/dp/1605440604/ref=sr_1_1?keywords=The+Business+of+Expertise&amp;qid=1571245916&amp;sr=8-1" target="_blank">The Business of Expertise)</a>, with all of his rich experience, is a must-read for those of us who sell our expertise. How can you make a difference in your client’s lives and make money at the same time? David has some answers. Plus, we talk a lot about storytelling, the in-housing of marketing, and purpose-driven companies.</p><p>The book David mentioned: <a href="https://www.amazon.com/Healing-Power-Stories-Daniel-Taylor/dp/0385480504" target="_blank">The Healing Power of Stories</a> by Daniel Taylor</p> </code></pre>
