Special: Why CMOs Need to be Great Business Strategists




Confessions of a Marketer show

Summary: <pre><code> &lt;p&gt;In this episode, Julie Zadow provides some incredible insight into what makes a great CMO and provides countless lessons on marketing effectiveness from her work as an executive coach and CMO whisperer.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Links of interest&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Julie Zadow&amp;nbsp;&lt;a href="https://www.linkedin.com/in/juliezadow/" target="_blank"&gt;LinkedIn&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://demandspring.com/" target="_blank"&gt;Demand Spring&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://pinchhitcmo.com/" target="_blank"&gt;PinchHit&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt; </code></pre>