Summary: <pre><code> <p>On Episode 151, Lisa Nirell joins us to discuss Being a Mindful Marketer—just when we need it most. Lisa was introduced to me by my frequent guest Alex Withers. I was fascinated by her focus, spelled out in her trailblazing book The Mindful Marketer. In our discussion, we learn what prompted the book, the key tenets of being a mindful marketer—and how we can all be more mindful. Plus, of course, we touch on data, how to make the marketing organization a healthier, more sustainable organization.&nbsp;</p><p><strong>Links of Interest</strong></p><ul><li>Lisa Nirell on <a href="https://www.linkedin.com/in/energizegrowth/" target="_blank">LinkedIn</a></li><li>More about Lisa on her <a href="https://lisanirell.com" target="_blank">website</a></li><li><a href="https://lisanirell.com/quiz-mindful-marketing-meter/" target="_blank">The Mindful Marketing Meter</a></li><li><a href="https://www.amazon.com/Accidental-Genius-Revolutionize-Thinking-Through/dp/1605095257" target="_blank">Accidental Genius by Mark Levy</a></li><li><a href="https://www.amazon.com/Power-Force-David-Hawkins-M-D/dp/1401945074" target="_blank">Power vs. Force by Dr. David Hawkins</a></li></ul> </code></pre>
