Summary: Jeff Craven is a self-described copywriter, speechwriter and presentation whisperer. He is the President of Thoughtcraft LLC, a communications company that serves senior executives, consultants and business advisors.<br> In This Episode, Jeff Reveals:<br> The speech writing process he used while helping me prepare for my recent talk at the Vesta Hospitality Annual Meeting, including:<br> <br> * Setting the experience of the event – The where and why, aligning or complimenting your speech with what your audience expects from that event.<br> * Setting the tone of the Speech – Will it be big concepts, vision and inspiration, educational or workshoppy, or reflective and encouraging.<br> * Setting the feedback from the audience – When you’re done talking, what feedback do you want to hear from the audience.<br> * Setting your topic – Let your audience’s shared interest guide you. Take a page from their diary so you capture their attention.<br> * Setting your unique Point of View – Focus on the kind of experience your audience expects, and what you can do if you’re not sure what it is.<br> <br> <br> <a class="avia-button avia-button-fullwidth avia-icon_select-no avia-color-custom " href="https://lodgingmetrics.lpages.co/leadbox/1401f95f3f72a2%3A12cc99794346dc/5748809699164160/" target="_blank" rel="noopener noreferrer">Download the FREE guide: Zero to Speech</a><br> <br> Make the task of writing your speech faster and much less painful<br> <br> <br> Resources & Links<br> Jeff Craven<br> <br> * jeff@thoughtcraft.co<br> * <a href="https://www.linkedin.com/in/jeffcraven-thoughtcraft/" target="_blank" rel="noopener noreferrer">LinkedIn</a><br> <br> ThoughtCraft<br> <br> * <a href="http://thoughtcraft.co/" target="_blank" rel="noopener noreferrer">Website</a><br> <br>
