Summary: Melissa Ben Ishay was fired from her job. She went home that night and did what she truly loved to do- she baked cupcakes. Not just a dozen... but hundreds. In that moment, Baked By Melissa was born in New York City! She not only gave herself a Second Shot at a career, but she now employs others and has a multi million dollar cupcake business. In this episode, Melissa talks about how to run a business when you have NO IDEA how to run a business, how to scale, how to market yourself when you have no funds and how she transformed her business in the middle of the pandemic. If this episode inspires you-- share it with a friend. To hear more inspiring stories, join the Second Shot facebook group, visit www.facebook.com/groups/secondshot. To connect with Baked by Melissa, visit https://www.bakedbymelissa.com
