Summary: Sign up for the newsletter Seth Godin has cracked the secret of how to make you more creative. And the good news is that everyone can do it. He was so dogged by his need to share this that he has turned it into a book, The Practice. We talk about the simple way to unlock creativity and ask why schools don't teach this. At the end Seth gives his recommendations of the best things you should be reading (linked below) Seth's blog My previous interview with Seth - How you can reinvent your company culture Seth's recommendations: The War of Art by Steven Pressfield The Art of Possibility by Rosamund Zander and Benjamin Zander Just Kids (audiobook) by Patti Smith Caste by Isabel Wilkerson Akimbo courses <br><hr><p style="color: grey;">See <a style="color: grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
