294 | She is a Hotel Investor: What She Has a Deal can teach every hotel investor




Lodging Leaders show

Summary: <br> {caption}SHaD SQUAD: Members of She Has a Deal competing teams, team coaches and program founder Tracy Prigmore, front, center, celebrate the success of the program’s inaugural pitch competition on Oct. 24 at the Hilton McLean Tyson’s Corner Hotel in McLean, Virginia.{/caption}<br> Investment fund to include winning project and two other developments pitched in the inaugural competition<br> he three women who make up the team called Datcher will soon become vested hotel owners thanks to the $50,000 in equity they won on Oct. 24 in She Has a Deal’s inaugural pitch competition held in McLean, Virginia.<br> Besides owning equity in a fund that will help finance their $27.4 million proposed project in downtown Detroit, the women will also be vested in projects that were pitched in the competition.<br> <a href="https://www.linkedin.com/in/tracy-l-prigmore-097656/" target="_blank" rel="noopener noreferrer">Tracy Prigmore</a>, creator of <a href="https://www.shehasadeal.com/" target="_blank" rel="noopener noreferrer">She Has a Deal</a> and founder and CEO of <a href="https://www.tltsolutions.net/" target="_blank" rel="noopener noreferrer">TLTSolutions</a>, a hotel investment company, said the winning equity will be put toward a fundraising project for The Strait, which is Datcher’s project, plus two other projects – LodgingGo’s proposal to acquire and reposition a luxury property in New Orleans into a 90-room upscale hotel called The Brick House, and Fernweh Project’s ground-up development of a 135-room Hyatt Place in San Jose, California.<br> “We hope that particular fund will acquire at least the three projects,” Prigmore said.<br> While She Has a Deal pitch competition brought forth proposals for very real projects, Prigmore explained the contest was a didactic exercise in hotel investment with the goal of teaching contestants what goes into developing and financing a hotel.<br> As most hotel owners know, a deal is not done until an agreement is inked.<br> And, as most hotel developers also know, anything can happen to derail a prospective deal.<br> No matter what happens to Datcher’s idea, the team members will have ownership in hotel projects financed by the fund, Prigmore said.<br> Currently, only The Brick House in New Orleans has advanced beyond the idea stage. TLTSolutions has initiated a letter of intent to acquire the building, Prigmore said.<br> The next step, she said, is to recruit more investors for the fund, including big money such as institutional capital that can move the needle on getting these deals done.<br> In this article, Long Live Lodging reports on Datcher’s project as well as the other two hotels earmarked for the investment fund.<br> <br> {caption}MONEY MAKERS: The Strait is an 80-room boutique hotel in Detroit proposed by members of Datcher, the winning team in She Has a Deal’s Oct. 24 inaugural pitch competition. Datcher presented the $27.4 million proposal that included various profit centers besides rooms as shown in this slide.{/caption}<br> The Strait<br> <a href="https://www.linkedin.com/in/lera-covington/" target="_blank" rel="noopener noreferrer">Lera Covington</a> is captain of Datcher, which won the competition. Her teammates are <a href="https://www.linkedin.com/in/kristennicolecollins/" target="_blank" rel="noopener noreferrer">Kristen Collins</a> and <a href="https://www.linkedin.com/in/joanneangbazo/" target="_blank" rel="noopener noreferrer">Joanne Angbazo</a>. Covington will graduate in December from <a href="https://baker.realestate.cornell.edu/" target="_blank" rel="noopener noreferrer">Cornell Baker Program in Real Estate</a>.<br> Collins and Angbazo are graduates of the program. And all three women are members of Cornell Real Estate Women, which is where they learned about She Has a Deal.<br> Their team is named for <a href="https://blogs.cornell.edu/sipshistory/2020/01/24/jane-eleanor-datcher-first-african-american-woman-to-obtain-an-adva..."></a>