Summary: <br> <br> <br> <br> <br> Enterprise storage pricing has all the simplicity of a mobile phone tariff. Vendors love to obfuscate the costs, whereas prospective purchasers just like a good, honest price. Why does enterprise storage pricing have to be so complicated and can’t we just have pricing online? Chris and Martin chat to <a href="https://twitter.com/georgeacrump">George Crump</a> from StorONE about strategies for pricing from both the customer and vendor perspective.<br> <br> <br> <br> Vendors mentioned in this podcast: StorONE, IBM, NetApp, Microsoft Azure, Pure Storage, Dell EMC.<br> <br> <br> <br> Find more about StorONE at <a href="https://www.storone.com">https://www.storone.com</a>. <br> <br> <br> <br> Elapsed Time: 00:35:05<br> <br> <br> <br> Timeline<br> <br> <br> <br> * 00:00:00 – Intros * 00:02:00 – Enterprise storage pricing is very ambiguous * 00:03:20 – Hotel room rates and storage pricing are made up * 00:04:50 – How do vendors set list price? * 00:05:40 – Sales cycles drive pricing on quarterly & annual basis * 00:07:00 – Do “good” customers get a better deal? * 00:09:30 – Is being transparent on price a weakness? * 00:11:30 – Storage value is in the software * 00:12:00 – Software pricing is generally done by capacity * 00:14:00 – Subscriptions allow vendors to add value through new features * 00:18:00 – Should features be inclusive or itemised? * 00:20:10 – Cloud is training people to adjust to itemised pricing * 00:27:00 – So what does pricing in the cloud look like? * 00:29:53 – Customers need to be ready to buy * 00:34:00 – Wrap Up <br> <br> <br> <br> Related Podcasts & Blogs<br> <br> <br> <br> * <a href="https://storageunpacked.com/2020/07/166-elastic-storage-pricing/">#166 – Infinidat Elastic Storage Pricing With Eran Brown</a>* <a href="https://storageunpacked.com/2020/06/164-storone-afan/">#164 – Introduction to StorONE S1: AFAn</a>* <a href="https://storageunpacked.com/2019/11/130-money-storage-business/">#130 – Making Money in the Storage Business</a><br> <br> <br> <br> <br> <br> <br> <br> Copyright (c) 2016-2020 Storage Unpacked. No reproduction or re-use without permission. Podcast episode #olcc.<br>
