DTC Innovation: Insights From Freshly CMO Mayur Gupta




FutureVision Conversations show

Summary: On the latest edition of FutureVision Conversations, Freshly CMO Mayur Gupta chats with R/GA US CTO Steven Moy. They discuss how data and technology can inform (not crush) creativity, what it means to be truly customer-centric, and the lessons from direct-to-consumer brands such as Freshly that can inspire growth in legacy brands and businesses.