Summary: <br> Brendan Hufford is a great friend of ours that we have known for years now, we got to know him by being in the same spaces online. Brendan, like us, was a teacher. Now he works with a search engine optimization (SEO) agency and is trying to grow his very own SEO membership site. He knows how to teach way better than people he sees online trying to teach SEO to beginners.<br> <br> We know that this membership has huge potential and with our help we know Brendan will be back on the show soon with prolific on his membership site!<br> <br> What You'll Learn:<br> <br> * Sometimes you should just quit. (7:15)<br> * Why start a membership site? (11:00)<br> * Don’t work for free. (21:00)<br> * It’s all about access, but not access to you. (25:45)<br> * How to create urgency the right way. (29:00)<br> * How to do a challenge (37:10)<br> <br> <br> Show Notes<br> Brendan graduated college in 2006 and began piloting online class registrations for kids headed to college.<br> <br> He decided at that point to become a teacher and climbed the latter through continual education for himself. Brendan earned a masters degree in educational administration. He says, “it turns out if you’re a really great teacher being the boss of teachers is a different job.” He became an assistant principal and after crunching some numbers and doing some research, he realized he was the lowest paid assistant principal in the state of Indiana at the time.<br> <br> At that point he realized it was no longer worth the hassle and stress to stay in that position. He took a step back and decided to step down from being a principal to a teacher at a different school.<br> <br> Everyone around him thought he was throwing away his career. However the relief taken off him allowed Brendan to sell his online businesses at the time. Those business consisted of selling a blog and an e-commerce company to two different people. He sold those because he knew they would never be the thing to fulfill his goals.<br> <br> Brendan didn’t know what to do next but dove into SEO (search engine optimization). He was helping people for free, building case studies.<br> <br> He hated the constant pressure of wanting to quit his job as a teacher. So, at the end of the school year he took a job at a web-design agency. he says his co-workers were called designers but were amazing at marketing.<br> <br> After working there for a few years the pieces started to come together for Brendan’s career. All those God-given talents and experiences would come together for his own members and membership site!<br> <br> <br> <br> Sometimes you should just quit.<br> <br> It’s not about just having enough money sometimes it’s better to just quit. Sometimes you need to just get away from that job that it bringing you down all the time. Even if society says quitting that job would be the wrong move, but sometimes you should take that an indication to run towards that.<br> <br> Who wants to be like the rest of society?<br> <br> We heard something that we love from Elon Musk. He said he loves when people:<br> <br> * Tell him he’s wrong.<br> * Prove that he’s wrong.<br> * Show him the right way to do things.<br> <br> He sees it as a gift from God because he doesn’t have to take the time to figure it out. Right after that he was talking about processes and he said:<br> <br> * If it’s taking too long for the process to work it’s probably the wrong process.<br> <br> The difference between good and great is looking at something that’s wrong and scrapping it.<br> <br> Do like Brendan, don’t stay in a rut! You are not throwing away your experiences, they will point you to next thing! The right thing.<br> <br> <br> <br> Why start a membership site?<br> <br> Brendan has his own website now,
