Membership Masters Podcast Preview – James Schramko of SuperFastBusiness on How to Build a Membership Site with Trials

Summary: James Schramko is one of our own personal membership mentors. He helped us flesh out our own first online membership many moons ago, and is a true membership master himself in the subscription game. He is the founder of superfastbusiness.com, where he helps business owners make plenty more profit while working a whole lot less. In this interview, we discuss the makings of a multi-million dollar membership, free trials, and how to make content areas your members will love. What You’ll Learn: * The ascension model. * How to get people to pay you, retain members that you’ve already gotten. * “Inbox Relief“ * How to set the culture. * Why you should use the membership model. * How to make recurring revenue. * You are worth it! * Why your membership is a supermarket. * How to work less and make more. The ascension model. James says the ascension model is the idea that someone comes across his website, get onto the email list, free training. Then, those people get to know you, listen to your podcast, buy your entry level program. From there they buy next one and so on. He says this is just not reality. So, to explain this James uses this example: Someone goes into a bar and order a whiskey. Generally, they are going to go with the bottom shelf or tap. Or, if they know a lot about whiskey, they are going to go for the top shelf that may cost a little more, but they are going to go straight to it. They don’t start on the cheap stuff. If you start out at a high-ticket version first you can always work your way down. Get people to pay you, retain members that you’ve already gotten. It’s easier to keep customers than it is to get new customers. It doesn’t matter if it is $99/month or $1,000/month you have to build the next steps for everyone into your site. That’s where you drop them in. Don’t make your members go through unnecessary steps. Typically the higher-tier client is the one that needs answers immediately. James actually has a place on his homepage that helps people find the product they need right now. For the highest level he does make them speak to him before they can join. He does this because he does not want the wrong people in there. It’s not good for him, other members, and it’s definitely not good for them if they’re a bad fit. “Inbox Relief“ The first thing that James made us do when he met him, was empty our inbox. Our inboxes were a mess at first! But, James told us that we would never be able to manage our membership if we don’t clear our inbox. We took James’ inbox email course and we have been at zero in our inbox for the last several years. If you can’t manage little things, you can’t manage big ones, like a membership. Set the culture. Our whole mission is to try to help families be able to quit their jobs and make an entire living online, to spend more time together. When we first started, some members were growing so quickly that they could not keep up and their membership would overwhelm them. That is why now we set limits, we tell our members to start beta groups. Because, if you don’t start small and steady, you’re not going to be able to contain the culture. Why the membership? James says there are all kinds of different industry metrics where people say things like,

Membership Masters Podcast Preview – James Schramko of SuperFastBusiness on How to Build a Membership Site with Trials

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