Summary: Digital marketing works well when the audience is there. Sometimes it makes sense to combine marketing venues so you maximize your efforts. Ryan Cote joins us to share some ideas on this topic. Ryan Cote is the Director of Digital Services and Partner at Ballantine, a third generation family-owned direct mail and digital marketing company based out of Fairfield, NJ. With Ballantine since 2003, a family-owned business started in 1966 by his great-uncle, Ryan now manages the growing digital marketing division. From lead generation to marketing strategy for small businesses, Ryan and his company rise above the get-featured-quick schemes so often attributed to digital marketing. He loves to geek out on technical marketing talk as well as work with real-world business owners about growing their book of business in today’s online world. Today's show is sponsored by Audible.com and Gusto. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth. Gusto offers modern, easy payroll to benefits to small businesses across the country. They were even named best online payroll by PCMag. As a listener, you’ll get three months free when you run your first payroll. Sign up and give it a try at Gusto.com/accelerate. That’s gusto.com/accelerate
