Summary: While strategies and business principles are important, it's also critical to build a company culture based upon integrity and extend these core values to clients and their businesses. Businesses thrive on transparency and trust. Rob Braiman joins me to share how core values will help your business become more successful, and how you can make an impact on the business world at large. Rob has spent the past 15 years working with business owners to improve strategic planning, operations, growth, and profitability. He founded Cogent Analytics to improve and build main street businesses across the country. It’s his mission to bring tools of better management, organization, and profitability to privately held, small to mid-sized businesses; and to deliver his services with integrity and transparency. The foundation of his value system started in the U.S. Military as a young man serving with SOCOM. His deeply-rooted personal code is what he demands of himself every day, and is what he ask the employees of Cogent to embrace. Service to others under this code is at the very core of the entrepreneurial spirit and of which is a foundational pillar at Cogent. Today's show is sponsored by Audible.com and Gusto. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth. Gusto offers modern, easy payroll to benefits to small businesses across the country. They were even named best online payroll by PCMag. As a listener, you’ll get three months free when you run your first payroll. Sign up and give it a try at Gusto.com/accelerate. That’s gusto.com/accelerate
