Summary: Learn the simple secret to being your own publicist. Not only CAN you do your own PR, the skills you learn in the process will make you a better businessperson in the process, and our next guest believes every entrepreneur SHOULD hold their own highly valuable media relationships. Heather Hawkins is a visibility coach who helps entrepreneurs build wildly visible personal brands using earned media awareness. Over a 20+ year career, she's helped catapult massive brands like Sony, Sega, divisions of Apple, CLIF Bar-- even David Bowie and Maroon 5. Two years ago, she left city life, moved to the mountains and started her own agency. Shortly thereafter, she had an epiphany: The "PR Industrial Complex" has been perpetuating myths to keep solo business owners from claiming their rightful place in the media spotlight. Today's show is sponsored by Audible.com and Gusto. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth. Gusto offers modern, easy payroll to benefits to small businesses across the country. They were even named best online payroll by PCMag. As a listener, you’ll get three months free when you run your first payroll. Sign up and give it a try at Gusto.com/accelerate. That’s gusto.com/accelerate
