Summary: Geoff Atkinson joins us to explain the importance of optimizing our websites and focus on SEO consistently. Geoff is the former SVP of Marketing at Overstock.com where he introduced SEO and grew the organic channel from $0 to $300 million in the late 2000s. He is now the Founder-CEO of Huckabuy, a software company based in Park City, UT that is disrupting the $80B SEO services industry with a technology-based approach to the organic channel. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.
