Summary: Taking the time to think thoroughly to establish a company's North Star will fundamentally change the approach to starting a business, from the initial steps you take to get it off the ground to how you approach and prepare for the eventual exit. Greg Shepard explains this and more in today’s episode. Greg is the CEO and founder of BOSS Capital Partners. He is a serial entrepreneur, author, speaker and angel venture capital investor with a legacy of building and running sustainable growth businesses. Driven by a transformational leadership style, Greg has spearheaded multiple company exits in the BioTech, TransitTech, AdTech and MarTech space, winning various awards as a result. Most recently, he has been authoring a book titled: ‘Meet the BOSS - The Agile Playbook for Startups’ slated to publish soon. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.
