Summary: Revenue is still the most powerful form of capital as we face the reality of a global depression. It is crucial at this time for small businesses to pivot, adapt and implement the right income streams, the right pricing model, the right selling strategy, in order to survive and get through COVID. Carissa will explore crucial questions business owners should be asking themselves to keep selling, generate new revenue in this "new" normal. Carissa Reiniger started Small Business Silver Lining with a mission to help small businesses become more profitable and sustainable. She created the SLAP methodology, the Silver Lining Action Plan, a 13-month growth program which is technology-enabled, data-driven and based in behavior change science, helping small business owners develop the right habits and take the right actions to grow their business. She also regularly writes, speaks and advises on small businesses. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.
