Summary: <p>Have you ever wondered what measures SEO success or how SEO actually works? E over coffee podcast guest, Jennifer Osborne, CEO of the Search Engine People (SEP) shares her insights from her highly successful SEO company.</p> <p> </p> <p>Listen to how Search Engine People grew from 1 employee to 50 employees today. Jennifer stresses how a balanced culture of both fun and accountability is the key to creating a great tribe and positive working environment. Hiring staff members that have great attitudes and a thirst to learn was her magic formula in creating a powerhouse team. Smart engaged employees want to be part of a structured, organized company that has all their “ducks lined up” in all facets of the company. </p> <p> </p> <p>What is SEO? It is the process of working on your website so the search engines can crawl and index it more efficiently. Content is a critical factor in determining your SEO ranking and Jennifer educates our listeners on how google operates and how it is constantly evolving and changing. Many companies talk about SEO as they build or design your website, but SEP are true specialists in everything SEO delivering tangible results for their clients.</p> <p> </p> <p>If you are just starting out there are many things you can do on a small budget to improve your sites visibility and increase traffic. First off manage and set up your Google My Business Account and keep being awesome by generating positive reviews for your business or service. Spend small amounts of money on paid search on the search engine that suits your needs best and be sure to target the right demographic and geographical area. As you grow SEO should continue to be a pillar of your marketing strategy. The search algorithms change constantly and true SEO specialists are always learning making it hard for one person to manage. Working with the right company like Search Engine People that specializes in SEO should provide a roadmap that sets measurable, predictable growth targets. There is a reason why SEP has been named to the Profit 100 list for 7 years</p>
