EP108: Analyzing What Makes Content Go Viral in 2020 & Running DigitalMarketer’s Creative Team with Erin MacPherson

Summary: What makes an article go viral in 2020? In this episode, Director Of Content Development at DigitalMarketer Erin MacPherson explains the meeting she held with the DM team to analyze what making content go viral right now. Get Erin’s take on how we’re training our team to be better writers, what viral articles all have in common, and her leadership advice for new content directors, editors, and managers.