Increasing Shopping Cart Conversion & Managing Credit - Brad Paterson, CEO of Splitit (ASX: SPT)

Summary: Miguel Armaza is joined by Brad Paterson, CEO of SplitIt (ASX: SPT), a global payment platform that enables shoppers to pay installments via their credit cards, by splitting credit card purchases into interest and fee-free monthly payments. Splitit is a global payment platform that enables shoppers to pay installments via their credit cards, by splitting credit card purchases into interest and fee-free monthly payments. Splitit’s consumer solutions enable merchants to offer their customers an easy way to pay for purchases in monthly installments with instant approval, decreasing cart abandonment rates and increasing revenue. Splitit Business Payments allows manufacturers and suppliers to provide buyers with an interest-free, installment credit solution for purchasing goods and services utilizing their existing credit cards. Serving many of Internet Retailer’s top 500 merchants, Splitit’s global footprint extends to 27 countries around the world. Headquartered in New York, Splitit has an R&D center in Israel and offices in London and Australia. Brad Paterson has accumulated a wealth of knowledge over nearly two decades working with some of the world’s most successful payment companies, including Intuit, PayPal, and Visa. As Intuit’s VP of Marketing, Brad led the go-to-market team responsible for the US QuickBooks Online revenue and customer outcomes. His responsibilities included the strategy, sales, marketing, and general business operations for the QuickBooks Online portfolio. Prior to this role, Brad served as Intuit’s VP of Asia-Pacific and Global Operations, driving business growth in critical international markets. He also served as PayPal’s Head of Merchant Services, Asia-Pacific and Visa’s Director of Consumer and Emerging Products for Australia and New Zealand, among other roles at the two companies. In this interview, Brad shares: - His background and experiences from his days as an executive at PayPal, Intuit, and Visa. - What drove him to Splitit and why he sees a lot of parallels between them and the early days of Paypal. - The benefits of Splitit’s, business model and why they are experiencing incredibly fast growth during the COVID-19 crisis. - Going public on the Australian Securities Exchange. The benefits and challenges of running a publicly listed company. - Insightful advice for fintech professionals.