Summary: <p></p> <p>Audrey Jamieson is the founder and president of Marketing Kitchen. An innovative and unique direct marketing production company.</p> <p>Audrey learned the Direct Marketing business when she worked for her brother where he built a very successful business that was sold to a larger entity. Her brother died from Cancer soon after and Audrey continued her role in sales for the company, but couldn’t help but think there was a better way to do direct marketing. She had to make a decision to either continue in sales or consider starting her own business. She decided to put the plan in place to launch her own direct marketing business. She came across a business that was for sale, but was under performing. After digging in a little deeper Audrey felt the assets were worth buying and she reached an agreement to buy the business which ultimately became Marketing Kitchen. Today, Marketing Kitchen is committed to partnering with clients to find fresh and innovative ways to stand out in the mailbox. Recognized by Canada Post as an expert partner Marketing Kitchen is often asked to speak at Canada Post events to share best practices and help companies optimize their direct marketing investments. Marketing Kitchen operates out of a 40,000 square foot facility reaching annual sales revenues in the 8 figure range.</p> <p>In this Episode you will learn how:</p> <ul> <li>Even traditional print businesses can thrive when they create a human connection and experience.</li> <li>How print stands up to digital direct marketing and how it needs to be part of your marketing strategy.</li> <li>Audrey had a very clear vision about how her clients should be serviced.</li> <li>How to do direct mail effectively and how it can drive results when it is done well.</li> <li>Understand the long term value of customers once they have been acquired.</li> <li>How Marketing Kitchen maintains a positive culture and environment where people want to work.</li> <li>She believes in providing a fun, clean and positive work environment. This is the basis of taking care of her employees ,so they will take care of the customers.</li> <li>How she has started to think about how Safety and Wellness may affect her business.</li> <li>Covid has made her rethink how to get her business back on track and how to pivot from B2B to B2C concepts.</li> <li>Audrey identifies how an entrepreneur should get started and how to identify something that you can make better.</li> <li>Know what you are good at and find other people to help you with the other stuff.</li> <li>Don’t get stuck on the business plan. Sketch it out and understand that it will evolve over time.</li> <li>Remain confident and never self-doubt yourself understanding things will change and opportunities will shape themselves.</li> </ul> <p> </p>
