Ep. 56: Patient influencers: Walking an ethical line, with Julie Croner and Suzanne Zuppello




Empowered Health show

Summary: Social media allows those living with medical conditions to share health anecdotes to a wider audience, turning many patients into influencers within their condition's community. Healthcare companies, in turn, have increasingly tapped into these networks by partnering with influencers on campaigns. WegoHealth's Julie Croner joins us to discuss the ethical dilemma that advocates face when compensated. We revisit the credibility issues around influencers' sponsored content with journalist Suzanne Zuppello.