Summary: <p>In this episode I share how small businesses survived the Great Recession in 2007 to 2009. Everything came down to playing offense vs defense. Enjoy</p> <p>The businesses we surveyed weathered the Great Recession by adhering to one of two <a href="http://click.thehustle.co/ls/click?upn=-2F5cdRKah1LGXGBiP63QG0ehZFAXR7o-2FPudYcIqmiPA3KvSge9mcGI050f456xRNnCQC1pDlXO0yS90tsUaMtbw-3D-3D7VEV_9mpeBuee9GP3mULDfxhzMMISeupQMbu09jwBGrcjTV6sQWhMjisaFKeP43EgeonrDW9-2FsEAL2z9ZTiqHN29VSimZnQHs21ytyaExp3ECqS-2F6x8bvvcJhReRql86O1miowuT9c4e2SeGwFkaJ-2BXm-2FJVyIDw9YrPVIxpE23gJzqS9XF-2Bj6Cq7qewxc-2BcSpdYZPaKXu5Smdnv3Oyv55ZcUZKr3fcEVI-2B1SJdrQzb-2Fi5bu3bvcvuBCBqpukVkn6ehjT8G2IT9mPnoJYk0mQ-2B9KqHvN6Xw0N3QRa7FJEPiFUkSJXYi6Z5qsmSN7EQTVa2pfP3Z4hxTyWnDjiiLiz4N2gwXbWYKijGGnkO3ewb8ysCtNS0F3MSf9qL6euz4kct6EktlMz5o-2F-2FXe7UqhViaAdnxkvD3JspZvjVfwL-2FvSwWxTAFPkxh2rlCbEIWuiyBqLoLtLKXoDGhobddg1Z4tcPCLeq9MbwgARzdz3MoDvK-2FY3WniAZs3EqGQkJ0E5UfcAGPqaV-2F1d6EFk-2FdrCHAeGgc3tA-3D-3D"><u>overarching approaches</u></a>:</p> <ol> <li> <strong>Promotion focus:</strong> They made primarily <strong>offensive</strong> moves that provided upside benefits.<br> </li> <li> <strong>Prevention focus:</strong> They made primarily <strong>defensive</strong> moves to avoid losses and minimize downside risks.<br> </li> </ol> <p>Among our sample, businesses leaned slightly toward offensive (e.g., expansion) over defensive (aggressive cost-cutting) strategies.</p> <p><strong>HBR Roaring Out Recession: </strong><a href="https://bit.ly/2KxnYjO"><strong>https://bit.ly/2KxnYjO</strong></a></p> <ol> <li> <em>Prevention-focused companies,</em> which make primarily defensive moves and are more concerned than their rivals with avoiding losses and minimizing downside risks.<br> </li> <li> <em>Promotion-focused companies,</em> which invest more in offensive moves that provide upside benefits than their peers do<br> </li> <li> <em>Pragmatic companies,</em> which combine defensive and offensive moves.<br> </li> <li> <em>Progressive companies,</em> which deploy the optimal combination of defense and offense.<br> </li> </ol> <p>Visit my website, leave a comment and I'll be sure to respond</p> <p><strong>Connect Joe Lemon</strong></p> <p>Linkedin: <a href="https://www.linkedin.com/in/joealexlemon/"><strong>https://www.linkedin.com/in/joealexlemon/</strong></a></p> <p>InstaGram: <a href="https://www.instagram.com/joealexlemon/">https://www.instagram.com/joealexlemon/</a></p> <p>Facebook: <a href="https://www.facebook.com/JoeLemonExperience/">https://www.facebook.com/JoeLemonExperience/</a></p> <p>Website: <a href="www.JoeAlexLemon.work">www.JoeAlexLemon.work</a></p> <p><br></p> <p><strong>Connect Sales Culture</strong></p> <p>LinkedIn Sales Culture Page: <a href="https://www.linkedin.com/company/18268726/admin/"><strong>https://www.linkedin.com/company/</strong></a><strong>sales-culture</strong></p> <p>Instagram SC: <a href="https://www.instagram.com/sales_culture/">https://www.instagram.com/sales_culture/</a></p> <p>Facebook SC: <a href="https://www.facebook.com/SetSalesCulture/">https://www.facebook.com/SetSalesCulture/</a></p> <p><br></p> <p>Interested in learning more about our podcasting services? joe@joealexlemon<a href="mailto:info@salesculture.work"><strong>.work</strong></a></p> <p>Reach out directly at <a href="http://www.salesculture.work/"><strong>www.SalesCulture.work</strong></a></p> --- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/s/12471a0/podcast/sponsor/acugkf/url/https%3A%2F%2Fanchor.fm%2Fapp">https://anchor.fm/app</a> --- Send in a voice message: https://anchor.fm/sales/message
