Summary: Understanding your market(s) is one of the most important jobs of a product manager. In this episode of the Product Management Pulse Michael talks with Jim Holland, the man bringing sense to Market Sensing. Jim discusses the importance of understanding your markets to do better validation and make better decisions. Both internal and external communication is key for product managers to to succeed. Jim and Michael discuss the social aspects of product management. New technologies such as Twitter and Facebook give product managers a new reach to customers; it also gives customers and prospects an inbound route to communicate directly with product managers. Finally, Jim tells a great story about “the name on the building.” Every product manager needs to hear this story. You can connect with Jim on Twitter to keep up with all the latest in market sensing and product management.
