Summary: Delivering products to market in a way that delights customers is an important role of product marketing managers. In this episode Michael talks with Dave Daniels about the key role of product marketing manager. Dave discusses the roles of product manager and product marketing manager and how they can work together effectively to help their products succeed. Dave and Michael discuss the following important trends for product marketing managers: They need to figure out how to sell what they already have They demonstrate how their product(s) will help sales people meet their quota They refresh/reposition products when necessary. Dave also gives you what he considers the most important tool for product marketing managers. You can follow Dave on Twitter and read more about product marketing and product launches on his blog Launch Clinic.
