![Digital 22 studios show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/077/000/small/inbound-after-hours.jpg)
Summary: “What is creativity? Why is it so important, now and in the future?” asked Kirsty Hulse, the Founder and Managing Director of Roar! Training and Manyminds, at our LOVE INBOUND event. In her talk, Kirsty focused on the science of creativity and how we as marketers and business leaders can really capitalise upon it, becoming even more creative in the process.