Summary: Wharton Professor of Marketing Deborah Small talks about how brands are trying to stay relevant in consumers' lives through virtue signaling during COVID-19, and the balance they have to strike between seeming authentic vs. disingenuous in this unique environment. <br><hr><p style="color:grey;font-size:0.75em;"> See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
