Summary: Rytis Lauris, the co-founder, and CEO of Omnisend, a marketing automation platform. I wanted to learn more about why email marketing alone isn't effective in a digital age. As a successful entrepreneur, Rytis has spent the last 10 years building and bootstrapping startups and getting involved in the eCommerce world. Rytis discovered eCommerce marketers have very particular needs pertaining to automation. Since then he has been on a mission to empower small and medium-sized eCommerce merchants
