Summary: In times of uncertainty it is more important than ever to ensure that your business is dialied in properly from a digital perspective. Over the last 15-years I have rarely seen a business that has both their off line and online systems perfectly aligned and dialed in. One is usually better than the other, but none of that matters any more. The new normal that we are all facing is social distancing and until this #pandemic dies down and we have a solution to the #coronavirus foot traffic to physical stores will slow and perhaps even stop. That doesn't mean that consumers are no longer spending. People still want and need the products and services that you have, you just need to make sure that they can find you on line. If you can't be found and you don't have any type of sophistication to match your market your sales will fall away and once both off line and on line stop producing you will find yourself in a very difficult circumstance indeed. If your business is not online properly now, this pandemic is going to enforce your transition to digital. On the other side of all this, the worst case, is that you have a beautifuly optimised website and a marketing campaign that converts like crazy. If you need a hand reach out: https://www.goallin.com.au/open Watch the other videos in this series: https://www.youtube.com/playlist?list=PLehRMoXX4vb-2781LOWyx3j17X-EQKs3a
