Summary: Tanzil Bukhari might be Europe's top programmatic expert. He led DoubleClick's EMEA business before Google acquired them. After that, Google kept him on for ten years, overseeing the DoubleClick Ad Exchange. Now, programmatic is facing mounting challenges – from ads being placed next to hate speech and terrorist videos, to bots taking advantage of the automation to steal billions from brands. Tanzil joins me for a chat about the future of programmatic and how it can adapt to these threats.
