Summary: Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing? To explore how to be more persuasive in your marketing, I interview Jonah Berger, a marketing professor at the University of Pennsylvania’s Wharton School and author of the books, Contagious and Invisible Influence. More on Jonah Berger: jonahberger.com Show notes: socialmediaexaminer.com/396 Review the show: socialmediaexaminer.com/apple Sponsored by: socialmediamarketingworld.inf
