Summary: It seems that everyone is talking about user experience and the experience economy. As regular listeners know, I do like to bust a few myths and right a few wrongs on this podcast, so Sam Horodezky from Strathearn Design finally lay to rest some of the misconceptions around what is UX? and also what isn't UX? Sam shares his story and how he founded and grew 2 UX teams from scratch and the biggest lessons he has learned along the way? We also discuss the blurred lines between B2B /B2C.
