Summary: Wharton Professor of Marketing Cait Lamberton says for more investors to participate in sustainable (socially conscious) investing financial services firms must change their marketing tactics.<br><hr><p style="color:grey;font-size:0.75em;"> See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
