TEI 268: Why and how product managers can benefit from product communities – with Olga Andrienko

Summary: You need to be using customer communities in your product management work. I was told that SEMRush, makers of a digital marketing platform, had created one of the most effective international communities -- one that was not only valuable to product managers to learn about the needs of customers but also one that customers and influencers wanted to join.<br> <br> To explore how they build and use communities, I spoke with the Head of Global Marketing, Olga Andreinko. She currently leads all SEMrush branding across 50+ countries. In 2018 she was recognized among the 25 most influential women in digital marketing by TopRank. Most importantly for us, she shares her experience creating online and face-to-face communities in ways that specifically help product managers be more successful, creating products customers love.