TTE 172: Special Re-release – How to Sell Yourself & Become a Cash Pay Private Practice




The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice show

Summary: In a special re-release of one of our most popular episodes ever, Eddie Reece joins us to take a dive deep into the nuts and bolts of transitioning away from insurance and becoming a fully cash-pay private practice. At the time this episode was recorded Eddie's ideas were extremely controversial. Since then, the idea of transitioning to private pay has become much more mainstream, but the motivation remains the same: If you take money from an insurance company, the insurance company is paying you. And who pays you, is who you work for. You do not work for that client. You work for that insurance company and you are now working for somebody who underpays you, under-respects you, and does not really have any good feelings about what it is you're doing because you're costing them money. If you take insurance, you're not a business owner. You're a sub-contractor. Listen to the full episode for more tips and information.