Summary: It’s not what you know, it’s who you know.<br> That career adage is about 100 years old, but it still rings true today, especially when it comes to social media. If you’re not tuned into social media platforms such as Facebook, Instagram, Twitter and LinkedIn, it’s time to reconsider.<br> With <a href="https://www.oberlo.com/blog/social-media-marketing-statistics" target="_blank" rel="noopener noreferrer">more than 3 billion people</a> on social media around the world, the platforms can expose you to tons of knowledge and connect you to people who can help grow your career or business.<br> While a lot of attention is given to Facebook, Youtube and Instagram these days, one platform professionals should pay attention to is <a href="https://www.linkedin.com/feed/" target="_blank" rel="noopener noreferrer">LinkedIn</a>.<br> Though it got a slow start more than 15 years ago, the global channel has nearly 600 million members. It is the place to be today for professionals who want to see, and be seen.<br> In this episode, Lodging Leaders talks to three business-minded LinkedIn members about how they use the social media platform as a tool to position themselves as industry leaders, share their brand messaging, and grow personally and professionally.<br> They offer advice and tips on how you can use LinkedIn to gain recognition in the B2B arena and expand your, and your company’s, circle of influence.<br> We talk to William Arruda, an author and adviser on personal branding, social media and LinkedIn; Rupesh Patel, CEO of State Hospitality, a hotel company, and founder of SmartGuests.com, a customer-service venture; and Rocco Bova, a general manager and entrepreneur who coaches industry newcomers on how to use social media as a continual education platform.<br> Resources and Links<br> <br> * <a href="https://linkedin.com" target="_blank" rel="noopener noreferrer">LinkedIn</a><br> * <a href="https://www.linkedin.com/in/williamarruda/" target="_blank" rel="noopener noreferrer">William Arruda</a><br> * <a href="https://careerblast.tv/" target="_blank" rel="noopener noreferrer">CareerBlast</a><br> * <a href="https://www.linkedin.com/in/roccobova/" target="_blank" rel="noopener noreferrer">Rocco Bova</a><br> * <a href="https://www.lhw.com/hotel/Chable-Resort-Spa-Chochola-Merida-Mexico" target="_blank" rel="noopener noreferrer">Chablé Resort</a><br> * <a href="https://www.linkedin.com/in/rupeshpatel1/" target="_blank" rel="noopener noreferrer">Rupesh Patel</a><br> * <a href="https://smartguests.com/" target="_blank" rel="noopener noreferrer">SmartGuests.com</a><br> <br>
