Summary: Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, I interview Christopher Penn. Christopher is the chief data scientist at Trust Insights. Learn more about Christopher Penn: www.christopherspenn.com Show notes: socialmediaexaminer.com/390 Review the show: socialmediaexaminer.com/apple Sponsored by: socialmediamarketingworld.info
