Summary: What is a Brand Book? Do you have one? YOU SHOULD! Your team cannot truly know their purpose unless you show them what it is? In this episode, Dr. Etch discussed his brand book and what is contained so that new employees get excited and informed about the culture before they start working in it. If you would like a copy of Dr. Etch's Brand Book, please send an email to dentalpracticeheroes@gmail.com copyright 2020 Dental Practice Heroes Podcast
