Summary: In our latest podcast, Keane Ehsani (WG ’20) is joined by Robert Krugman, Chief Digital Officer at Broadridge (https://www.broadridge.com). In this extensive interview, Robert explains how Broadridge helps its customers enrich client and shareholder engagement. Robert also discusses how digital transformation, changing consumer preferences, and an evolving regulatory landscape are changing the way in which Broadridge’s clients communicate with their customers to provide a better user experience. Broadridge began as the brokerage services division of ADP in 1962. Since becoming independent in 2007, Broadridge has grown into a global Fintech company with over $4 billion in revenues and is recognized as an invaluable partner for the world’s leading companies and financial institutions. Broadridge helps drive business transformation for their clients with solutions for enriching client engagement, navigating risk, optimizing efficiency and generating revenue growth. Broadridge handles millions of trades a day involving trillions of dollars, support communications that reach 75% of North American households, and manage shareholder voting in 90 countries. As Chief Digital Officer for Broadridge, Robert leads the digital strategy and innovation for the customer communications group. His team ensures banking, telecom, utility, insurance and healthcare brands are engaging with their customers where consumers already frequent online. By supplementing traditional channels with new and emerging digital ways of engaging, the customer communications team helps businesses reduce costs, improve customer relationships, and make every touchpoint a meaningful interaction. We would like to thank the team at Money 20/20 USA (https://www.money2020.com) for hosting Wharton FinTech in Las Vegas during their annual conference to meet with and interview thought leaders in the FinTech Industry. Money20/20 is the premier global event on Payments, FinTech, and Financial Services where C-Level Executives, renowned speakers, innovators and disruptors from across the world unite to drive change in the future of money. We would also like to thank Wharton FinTech's platinum sponsor, the Stevens Center for Innovation in Finance at Wharton (https://stevenscenter.wharton.upenn.edu). The Stevens Center is the premier research, education, and thought leadership institution in the world for financial technology.
