Episode 58: Leadership and the Business of WordPress Plugins: Lessons from the Yoast Black Friday Ad

Summary: Yoast, the SEO plugin installed on 9 million sites, ran a Black Friday sale, experimenting with an ad in the WordPress admin dashboard. The furor was dramatic, & Yoast's CEO Marieke van de Rakt took ownership, showing exceptional leadership. We discuss the ad & the response, & the challenges of running a plugin business under a freemium model. We also cover stories about AVG & Avast browser extensions, the Magento Marketplace hack, the private equity purchase of .org & a data leak affecting 1.2 billion.