Summary: <p>Kyle Scott ’11 is currently Head of Product & Production at Serhant Media Group, Ryan Serhant's media company. At the time of this interview Kyle was a producer/editor and content strategist with NBC News. Kyle stays connected to Cornell through the CALS Alumni Association and WVBR.</p> <p>Let Kyle captivate you in this interview with host Lou Diamond '92. He'll talk about launching the lifestyle video vertical "BETTER," how in media it's paramount to know and understand your audience, the place for targeted content in today's modern world, what he plans to do with his MBA, and much more. </p> <p><em>“People right now are looking for inspirational content … [people] are looking for somewhere to go in order to feel good about themselves”</em></p> <p>Check out Kyle on Instagram @KyleScottOriginal and at his website, <a href="https://www.kylescott.com/">https://www.kylescott.com/</a>.</p> <p>Read the <a href="https://cornell.box.com/s/umh5qd3xt8c690aqayepupc4nf2v891j">episode transcript.</a></p> <p>Created and produced by Amanda Massa.<br> Music by Kia Albertson-Rogers '13, <a href="https://anchor.fm/freshfromthehill/episodes/koa3@cornell.edu">koa3@cornell.edu</a>.<br> Artwork by Chris Kelly.</p> <p>*The views expressed by <em>Fresh from the Hill</em> hosts and guests do not necessarily reflect the opinions or policies of Cornell University.</p>
