TEI 053: The 26 Most Important Concepts for Product Managers and Innovators – with Chad McAllister, PhD
Summary: Welcome to the one year anniversary of this podcast. I’m excited to review the key concepts I found most useful for product managers and innovators from the last 52 episodes. I heard Tim Ferriss do something similar on his podcast and thought it was really helpful and I think you will find it valuable for this podcast. Also, I want to share a product mastery roadmap I have been working on – a roadmap that tells you how to go from a product manager to a product master.<br> <br> Before jumping in, I have some exciting news to share – thanks largely to this podcast, I was named a “Product Management Top 40 Influencer for 2015” on the <a href="http://www.pmyearinreview.com/" target="_blank">Product Management Year in Review</a> site. I’m honored and humbled to be on the list. I have had the pleasure of interviewing some of my fellow influencers. Others I have not yet interviewed but do follow, including Eric Ries, Steve Blank, and Guy Kawasaki.<br> <br> <br> Practices and Ideas for Product Managers, Developers, and Innovators<br> <br> Product Mastery Roadmap™<br> The Product Mastery Roadmap™ shows how a product manager becomes a product master, dramatically increasing the number of right products created – those that customers want and love – while also increasing your influence in the organization.<br> The Roadmap goes through four levels towards mastery – Competent, Proficient, Expert, and Master. The first level, gaining competence, is where most product managers need to start. At this level you learn details of ideation, product development, and evolving products once they are launched. This builds your base towards product mastery.<br> and learn how to go from product manager to product master.<br> <br> Product Management & Innovation Year In Review<br> <a href="http://www.productinnovationeducators.com/blog/tei-002-product-managers-two-powerful-questions-ask-else-understanding-users-industrial-designer-darshan-rane/" target="_blank">TEI 002: The Product Manager’s Two Most Powerful Questions: Ask “What Else” and “Why” for Understanding Users – with Industrial Designer Darshan Rane.</a><br> Understand what users need and value by:<br> <br> * observing<br> * asking “correct” questions – the ones that avoid assumptions<br> * “walking in their shoes”<br> <br> <br> <a href="http://www.productinnovationeducators.com/blog/tei-003-innovation-lessons-learned-creating-studiopress-test-feasibility-identify-trends-copyblogger-product-officer-brian-gardner/" target="_blank">TEI 003: Innovation Lessons-Learned Creating StudioPress–Test Feasibility, Identify Trends, and More – with Copyblogger Product Officer Brian Gardner</a><br> Test product concepts and the business model with customers before beginning development. As an example, Brian asked people if they would buy a WordPress theme before he started creating it.<br> <br> <a href="http://www.productinnovationeducators.com/blog/relying-aggregate-marketing-data-can-doom-new-product-development-ceo-george-farkas/" target="_blank">TEI 005: How Relying on Aggregate Marketing Data Can Doom New Product Development – with CEO George Farkas</a><br> Watch out for those who say “we know what the customer needs” – the way to know is to iterate and co-develop prototypes with customers.<br> <br> <a href="http://www.productinnovationeducators.com/blog/tei-007-simple-steps-using-minimal-viable-product-approach-create-product-customers-love-mixergy-founder-andrew-warner/" target="_blank">TEI 007: Simple Steps for Using the Minimal Viable Product Approach to Create a Product Customers Love–with Mixergy Founder Andrew Warner</a><br> Andrew shared his minimal viable product (MVP) approach he used for creating a training product. The MVP was built entirely around a set of landing pages and used the approach of getting customers first and...
