TEI 254: The right way to use web-ethnography to learn about customers – with Bill McDowell

Summary: You have a lot of tools to help you learn about yours customers, such as customer visits, interviews, and surveys. One of my favorites is ethnography. I find some of the best insights, insights that competitors may have missed, come from observing customers. One form of this is called web ethnography and an expert at it, as well as other customer research tools, is Bill McDowell. He is a research practitioner, conducting customer research for a wide variety of customers in his role as COO of Accelerant Research.<br> <br> In this discussion, Bill breaks down the steps for putting web ethnography into use.