Summary: Perpetual pop-up shop Story challenged the retail model when it launched in 2011. But now, since being acquired by Macy's, Story is scaling nationwide--and its founder has even bigger plans for the retail giant.
Summary: Perpetual pop-up shop Story challenged the retail model when it launched in 2011. But now, since being acquired by Macy's, Story is scaling nationwide--and its founder has even bigger plans for the retail giant.