147 - Is Hispanic Heritage Month Going Unnoticed By Marketers?




Yeah, That's Probably an Ad show

Summary: It's Hispanic Heritage Month but you might not know that if you're keeping an eye on brand marketing campaigns. This week's guests say that's not necessarily a bad thing as more brands are supporting the community 365 days a year, not just for a set-aside few weeks. Adweek's community editor Nicole Ortiz hosts this special edition of Yeah, That's Probably An Ad, with guests Isaac Mizrahi, COO of Alma , Marina Filippelli, CCO of Orcì  and Ann-Marie Alcántara, Adweek retail reporter.