Mastering the Algorithm by understanding how Google handles search queries --- Jordan Koene // Searchmetrics
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Summary: Better known as user intent, Google’s ability to diagnose and parse informational, transactional and navigational queries is a key element of their search algorithms and our starting point for Algorithm Week. Topics covered include: - The difference between informational queries, transactional queries and navigational queries and how they allow Google to understand how to serve very specific results - How determining user intent allows Google to serve up a richer user experience