Summary: <p><img class="alignnone size-full wp-image-176286385" src="https://cdn1.psfk.com/wp-content/uploads/2019/08/broadcast.jpg" alt="" width="864" height="576"></p> <p>Gen Z responds to brands that have meaningful, clear messages. Now Blume, a subscription-based self-care brand, is changing the conversation around menstruation by delivering both stress-free products and valuable information about periods to teens and young women, many of whom have questions about their bodies.</p> <p>PSFK spoke with Blume’s CEO and co-founder Taran Ghatrora about her brand’s commitment to its audience, de-stigmatizing menstruation and building trust among its subscribers.</p>
